The Coaching Gym
Posts Tagged ‘principles’
Many people are manipulated by fear, shame, and guilt. When I studied marketing and advertising in undergrad, I realized that people would make buying decisions that were largely based upon scarcity.
This is the premise behind having a sale – and the scarcity (fear of loss) anchor can be leveraged by pointing out how much a customer will “save” by buying now. In reality, they’re not saving anything – they are spending less.
There are many more examples I could share with you and they all tap into fear, shame, and guilt. Be free! Understand how your buying strategy works or how you make decisions (to fall in love, to choose friends, to choose what you eat, or why not to exercise 
)so that you are the one in control of your life!
A synesthstesia is a neurologically-based phenomenon in which stimulation of one of the five senses results in an automatic and involuntary experience in a different sense.
Here’s an example: See a chocolate truffle and your mouth begins to water. Or you could smell chocolate and experience the same. For some people, just reading these words about chocolate is causing their mouths to water… 
Funny huh?
Or if chocolate isn’t your thing try pizza, a burrito, or your favorite snack…
Now, on the other hand sometimes synethstesias aren’t the most beneficial:
That’s when hearing your boss’ voice gives you the chills or looking at an audience that you will be addressing causes you to feel shaky inside. A common one is when a couple has been together for a certain amount of time and they begin to “mind-read” each other and assume that certain likes have specific meanings. We’ve probably all experienced that look from our significant other that causes us to feel defensive.
But, you don’t have to…
Most personal development coaches who use neuro-linguistic programming (NLP) or Ericksonian hypnosis with their clients should understand that synesthstesias are elicited in powerful strategies. Usually a non-beneficial strategy looks like this:
Visual External > (-) Kinesthetic Internal
So, an explanation of the formula above could be seeing something or someone that causes a person to have a negative or undesirable feeling internally (emotion or body sensation like tightness in the stomach or weakness in the knees). While a beneficial strategy could look like this:
Visual External > Kinesthetic Internal
The only difference between a beneficial strategy and a non-beneficial strategy is simply how you feel internally. Yep, those emotions again.
Nearly every time that I work with a client I use synesthstesia to link positive emotions around a situation. It would feel great to find that every time you saw your boss or heard your boss’s voice that you felt a sense of calm, confident clarity wash over your body, wouldn’t it? Or, the moment you left work you suddenly begin to feel a great desire to go exercise…
There are lots of options! And, a lot can be changed in your life by learning how to control synesthstesias. If you see how I can help, just let me know.
Be Amazing!
